Trend Alert: Thailand’s Top Trends of 2025

From nootropics to zero-carbon travel – here’s a deep dive into the game-changing trends transforming Thailand (so far).

Stepping into Q2 of 2025, Thailand continues to thrive as a hub of innovation, culture, and economic growth. Embracing change at an unprecedented pace, the Land of Smiles blends tradition with modernity across industries, shaping lifestyle, entertainment, sustainability, and digital transformation. From Bangkok’s expanding smart skyline to the booming wellness sector, exciting developments are everywhere. The cannabis industry remains a hot topic, sparking debates on regulation and wellness tourism. As Thailand cements its status as a global trendsetter, we check out all the key trends defining 2025.

The Trend: Health & Nootropics

​So far this year the health and wellness landscape is witnessing a significant shift towards natural practices, with individuals increasingly shopping for products aimed at extending their healthspan and lifespan. This includes incorporating nootropics into daily routine.

Nootropics, often called “smart drugs” or “cognitive enhancers,” are substances that may improve brain function, including memory, focus, creativity, and mental clarity. They can be natural, like mushrooms such as Reishi, or semi-synthetic. Thais are starting to use nootropics for various reasons, such as boosting productivity, enhancing learning, or supporting brain health. 

The Trend: Zero-Carbon Travel

Zero-carbon travel means traveling without net carbon emissions—either by avoiding emissions or fully offsetting them. It emphasizes sustainable transport, eco-friendly stays, and mindful travel to reduce environmental impact.

Thailand is advancing sustainable tourism, with several destinations pioneering zero-carbon travel through green transport, eco-friendly lodging, and nature-focused experiences. Here are the top three:

1.  Koh Kood – Thailand’s last unspoiled island and a hidden gem with pristine beaches, lush rainforests, and eco-resorts using solar power. 
2. Chiang Mai – The green city of the north and a hub for slow, sustainable travel with ethical elephant sanctuaries and organic farms.
3. Koh Samui – Known for organic farms, yoga retreats, sustainable diving, hiking, and community-led conservation projects.

The Trend: Home-Grown Fashion and Heritage

In 2025, more Thais are choosing locally-made clothing due to a mix of cultural pride, increase in high quality Thai brands, and the rise of Thailand’s popularity in the mainstream media (aka The White Lotus season 3). Here’s why:

1. Rise of Thai Identity & Pride – Consumers are embracing homegrown brands that reflect Thai heritage, craftsmanship, and modern aesthetics.
   
2. Sustainability & Ethical Shopping – Many Thai brands focus on eco-friendly materials, ethical production, and slow fashion, appealing to conscious consumers.
   
3. Support for Small Businesses & Local Economy – Shoppers are prioritizing community-driven brands like Siam Green, independent designers, and local artisans over fast fashion. 

Local fashion brands are actively participating in this cultural renaissance. For instance, initiatives like “The Boutique” platform have showcased special collections from 30 local fashion brands, attracting both domestic and international buyers. This virtual showroom allows buyers to explore fashion products and connect with brands for further information or business opportunities.

Siam Green’s latest collection is an effortless style with earth-tone T-shirts, featuring warm, muted shades inspired by nature—think sand, olive, rust, and deep brown. Perfect for everyday wear, these tees offer a minimalist yet sophisticated look that pairs easily with any outfit. Made from breathable, high-quality fabrics – all sourced domestically.

Where to Find Siam Green:
Bangkok: Phrom Phong, Nana, Silom, Chinatown
Koh Samui: Chaweng Beach

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