Cannabis in Thailand: What to Expect in 2025?

The cannabis industry in Thailand has been nothing short of a whirlwind. From heated political debates and ever-changing market dynamics to societal stigma gradually breaking down, the sector has been on a rollercoaster. Businesses seem to be opening as fast as others are shutting down, leaving many wondering: has the “Wild West” era of Thai cannabis finally settled down?

In my opinion, the answer is no—not even close. This industry is still in its infancy—barely crawling, let alone walking. There’s a long road ahead before the market finds stability, predictability, and a truly structured environment.

So, what does 2025 hold for cannabis in Thailand? Here’s what I see on the horizon:

1. More Serious Investments and Higher Standards

We’re moving beyond the hype stage. Cannabis is no longer just a trendy business opportunity; it’s evolving into a legitimate, structured sector. By 2025, I expect:

• Higher-quality cannabis products dominating the shelves.
• Thoughtfully designed retail spaces offering premium shopping experiences.
• Advanced cultivation techniques and improved farming practices to meet rising demand.

As the competition gets fiercer, the industry will shift its focus to consistency, quality, and most importantly, customer satisfaction. The businesses that fail to adapt to this shift will fall behind.

2. The Rise of Non-Flower Products

Cannabis flowers will always have a place, but we’re already seeing a surge in the popularity of non-flower products like oils, tinctures, edibles, and topicals. We witness this trend firsthand every quarter at Siam Green. It’s a natural progression and something we’ve observed in more mature markets like the U.S. As customers become more adventurous and open to trying new formats, producers are responding with an ever-expanding variety of options and improved product quality.

3. Industry Consolidation

Consolidation is an inevitable phase for any emerging market, and Thailand’s cannabis sector is no different. Expect to see key players joining forces to expand their reach and solidify their market presence, while smaller or less competitive businesses may close their doors.

This isn’t a bad thing—it’s necessary. Consolidation is what will help create a sustainable industry. The businesses that endure will lead the charge on innovation and growth, building a stronger and more reliable market for consumers.

4. A Shift Toward Market Maturity

When cannabis first hit the scene in Thailand, the excitement was electric. Everyone wanted the highest THC strains to get as high as possible—a mindset typical of early markets. But markets evolve, and so does consumer behavior.

By 2025, I expect we’ll see a much more educated consumer base. People will start asking smarter, more targeted questions like:

• “What kind of effect can I expect from this strain?”
• “Do you have products with these specific terpene profiles?”
• “How frequently should I consume this to achieve my goals?”

Budtenders will play a crucial role as educators, guiding customers toward products tailored to their needs and lifestyles. The future isn’t about the old “indica for sleep, sativa for energy” narrative. It’s about truly understanding the plant’s complexity—and we’re well on our way.

5. Increased Foreign Investment

As Thailand’s cannabis market becomes more transparent and stable, foreign investors will inevitably take notice. With its strategic location and growing reputation for quality cannabis, Thailand is positioned to become a key player on the global stage.

This influx of foreign investment will fuel innovation, enhance infrastructure, and help solidify Thailand’s standing as a leader in the cannabis industry. It’s a win-win for businesses and consumers alike.

Where Is Siam Green Headed?

At Siam Green Cannabis Co., we’re proud to be part of this evolving journey. Our products are locally grown on top-tier farms, carefully crafted, and meet the highest quality standards. Whether you’re a curious beginner or a seasoned enthusiast, we’ve got something for you.

With 5 branches across Bangkok and Koh Samui, we offer premium flowers, innovative non-flower products, and expert advice from our friendly team. We’re here to guide you through the best of Thailand’s cannabis scene.

The future of cannabis in Thailand is exciting—come visit us and be part of it!