From Seed to Success: Siam Green’s High Hopes to Becoming Thailand’s Leader in Cannabis

CEO Gaurav Sehgal breaks down how a ‘Customer-First Approach’ helps fuel their post-pandemic growth.

As Thailand’s cannabis industry continues to evolve in 2025, it’s clear that a new era of professionalism and quality is taking root. With heightened investment in dispensaries, upgraded retail spaces, and increasingly sophisticated farming practices, the market is maturing rapidly. One of the most significant changes has been the shift away from middlemen, as cultivators and retailers form direct partnerships to streamline operations and improve transparency. At the same time, government crackdowns on unlicensed businesses are helping to build a more trustworthy and regulated ecosystem—setting the stage for serious players to rise.

Leading the charge in this new wave of growth is Gaurav Sehgal at Siam Green Cannabis Co, a standout example of what’s possible when a dispensary prioritizes quality, compliance, and above all, customer experience. As smaller, less professional operations struggle to keep up, Siam Green has continued to thrive—expanding its footprint, building lasting relationships with local farms like Thai Stick, Barkuna, Hidden Valley Genetics, and earning the trust of a loyal customer base through a carefully curated list of products across all stores in Bangkok and Samui. In an increasingly competitive landscape, Siam Green isn’t just surviving—it’s setting the standard for what a modern, customer-centric dispensary can be in Thailand.

“Thai people are naturally very resourceful. We took the industry in its state and brought it to such an awesome level of professionalism that is difficult for many countries to achieve in such a short amount of time. In this industry, high quality products might be enough to get people through the door, but it’s the exceptional customer service that keeps them coming back. We treat every customer with genuine care, respect, and knowledge because we’re not just making a sale; we’re building a brand that locals, expats, and tourists trust and want to be a part of. We’re known as the Land of Smiles for a reason! ”

— Gaurav Sehgal, CEO of Siam Green

At Siam Green, putting the customer first means more than just offering quality products. It means making sure every individual who walks through our doors feels informed, confident, and cared for by our qualified ‘bud-tenders’.
We see cannabis education as a vital part of the customer experience, ensuring that people not only understand what they’re purchasing but also how to use it safely and effectively.
All our customer feedback is taken into consideration. All our equipment, from temperature-controlled storage to air quality control ensures flower quality so whether someone is new to cannabis or a seasoned enthusiast, we believe in continuously helping customers in finding happiness and well-being across all stores.

Empowering our customers through knowledge isn’t just good service, it’s the foundation of everything we do. When people are well-informed, they’re able to make choices that truly suit their needs, leading to better outcomes and greater satisfaction. That’s why we’ve made customer education a cornerstone of our business expansion plan and our future approach; because at the end of the day, a smarter customer is a happier, more loyal one.

What’s In Store for 2025? 

Put people first and watch your business thrive.
5 key reasons why dispensaries in Thailand should adopt a “Customer-First” Approach:

1. Builds Trust in a New and Evolving Industry – Cannabis is still relatively new to the Thai market, and many consumers are navigating it for the first time. A customer-first approach helps build credibility and trust by prioritizing education, transparency, and safe practices—crucial for long-term brand loyalty.

2. Drives Repeat Business and Word-of-Mouth Referrals – Satisfied customers don’t just return, they bring their friends. Offering personalized service, knowledgeable guidance, and genuine care creates memorable experiences that lead to organic growth through positive word-of-mouth.

3. Differentiates from Competitors – With dispensaries popping up across the country, standing out is essential. A customer-first mindset separates professional, value-driven dispensaries from the rest by focusing on relationships, not just transactions.

4. Ensures Responsible Use and Compliance – Educated customers are more likely to use cannabis safely and responsibly, aligning with government regulations and public health standards. This reduces risk and reinforces a dispensary’s reputation as a trusted, compliant business.

5. Adapts Quickly to Consumer Needs and Trends – Putting customers first means listening closely to their feedback, needs, and preferences. This enables dispensaries to stay ahead of trends, fine-tune their product offerings, and create experiences that truly resonate with their audience.

As Thailand approaches the three-year mark since cannabis legalization, the transformation of its cannabis culture is nothing short of remarkable. What was once an underground movement has grown into a thriving, innovative industry that’s boosting tourism, attracting global investment, and enhancing Thailand’s growth within Southeast Asia. 

Driven by the creativity and determination of the Thai people, the industry has achieved a level of professionalism and safety in just a few short years that many other countries are still striving for. With 2026 on the horizon, the future of cannabis in Thailand looks brighter than ever—full of potential, progress, and continued growth!